Services
Turn browsers into buyers with direct-response copy that appeals to them on an emotional level.
Whether you need a full website revamp, an email sequence, or a case study…
I provide fodder that will entice your potential customers to bite.
Is there something you’re looking for that you don’t see below? Like any goat, I am agile and always up for a challenge. Contact me to schedule a time to chat about your goals and how I can help you achieve them.
Website Copy
I apply benefit-driven copywriting strategies that convert your website visitors into customers/clients. Whether you’re building a site from scratch, in need of a complete rewrite and restructure, or just a little fine-tuning, I create:
‘About Me’ pages that highlight your unique selling points.
Concise service pages that explain what you offer (and why it’s so great)!
Compelling landing pages that generate leads by convincing visitors to take the actions you want them to take.
Sales pages and product descriptions that turn browsers into buyers.
Website audits that ensure every page is working to increase your sales.
Print Copy
Despite our digitized world, print remains an effective way to get your brand attention and generate traffic to your website. I apply copywriting skills to craft:
Convincing sales letters that tap into emotions.
Newspaper and magazine ads that get a first (and second) look.
Attractive direct mailers that don’t get tossed straight into the recycling.
Brochures and pamphlets that convey important info attractively.
Eye-catching flyers and posters that get your message across.
Digital Advertising
An effective digital marketing strategy is a must for generating leads and converting them into customers. I can write you:
Banner ads that drive traffic to your website.
Engaging email sales funnels that convert leads into customers.
Valuable welcome/nurture email sequences that build loyalty and trust for your brand among new subscribers.
Clever social media ads that interrupt mindless scrolling by piquing curiosity and garnering clicks.
Relevant, fun quizzes that function as lead magnets and surveys that yield priceless insights into your customer base.
Branding
People don’t just want to buy what you’re selling. They want to buy why you’re selling it. The story behind your brand matters. I help you stand out from the herd by distilling the core values behind your business into a cohesive brand identity. What would your brand sound like if it were a person? I make sure you have the tools to convey this identity in a consistent way using:
Tone guides that provide a framework for your brand voice, including specific words, phrases, and styles of communication that do and do not fit, so you have a clear template to work with across future materials.
Clever tag lines that succinctly encompass what your brand is all about.
Technical Writing
With two masters degrees and a career in international development under my belt, I have honed my ability to write technically for a variety of audiences. You’ve got enough on your plate with a business to run, so let me step in and write you:
Clear how-to guides that concisely and clearly explain a service/product.
White papers that help your readers understand a complex issue.
Case studies that convey your competence and build your reputation.
Evidence-based technical briefs/reports that demonstrate expertise.
Content Writing
Writing content is an all-together different game than writing copy, but lucky for you, I do it all! I’ll inform and entertain your followers or customers (using strategic key words) by:
Injecting new life into that blog you started ages ago but since neglected.
Churning out newsletters to keep your customers updated.
Penning relevant articles that keep them reading until the end.
Weaving together different parts of your journey to ghostwrite that incredible travel memoir or life story you never had time to sit down and put into words, because you were too busy doing amazing things.
